Marketing, Web Usability and Honolulu Airport
CREATE A USER FRIENDLY ENVIRONMENT
Your business has the power to create a compelling online environment. You control all the information and how it's presented. But from the moment a visitor enters your site, he or she is in control. So make it easy for them. Help them accomplish their goals. That's how you'll generate a return on your investment.
HONOLULU AIRPORT: EMBRACE FRUSTRATION
I was thinking about usability at the very end of my vacation -- changing planes in Honolulu. It was a frustrating experience that I'm sure most of you can relate to. Arriving from the Interislands Terminal, our next flight departed from gate 69 in the Main Terminal. I asked a security g...
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